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AI-generated illustration of a mermaid wedding gown with beaded sheer back and long veil, inspired by the ELIE SAAB H&M bridal look.

Wedding

How to Buy the Elie Saab H&M Wedding Dress on October 22 (Without Missing Out)

The first wedding dress in H&M designer-collaboration history goes on sale October 22, 2026 — and it will not wait…

October 18, 2026 4 min read