In recent years, period dramas have seen a resurgence in popularity, with shows like “Downton Abbey” and “Outlander” captivating audiences with their intricate costumes, historical accuracy, and romantic storylines. One such show that has taken the world by storm is “Bridgerton,” the Netflix original series set in Regency-era London.
The show’s stunning costumes, designed by Ellen Mirojnick, have received widespread acclaim for their attention to detail and lavish designs. The ladies of the ton, or high society, are depicted wearing empire waist gowns, while the Featherington sisters’ gauche fashion choices are often the subject of ridicule. However, it is Daphne Bridgerton’s elegant and restrained style that earns her the admiration of Queen Charlotte, who deems her “flawless.”
Now, fans of the show can experience the glamour and romance of the Regency era firsthand with Queenly’s immersive event, “The Queen’s Ball: A Bridgerton Experience.” Queenly, a formalwear marketplace, has partnered with Netflix to source Regency-style dresses from fans for the event, which aims to promote circularity by encouraging attendees to resell their dresses on Queenly after the event.
The event promises to transport guests to a “Regency-esque world,” complete with live music, signature cocktails, and interactive experiences. Attendees will have the opportunity to learn new Regency dance steps and interact with actors dressed in exquisite period costumes. The Queen herself will behosting the grand ball, and guests are encouraged to dress their best, as she will be on the lookout for her Diamond of the Evening.
In addition to the ball itself, guests will also have the chance to take part in set recreations and photo opportunities, as well as witness live theatrical and acrobatic performances. A love story will be told through dance, with talented performers moving gracefully through the enchanting ballroom.
Trisha Bantingue, co-founder and CEO of Queenly, credits her younger Gen Z employees for introducing her to “Bridgerton” and recognizing the show’s potential as a marketing opportunity for their formalwear marketplace. Since 2020, Queenly has seen impressive growth, with 35-times customer growth and 3-times year-over-year growth in gross merchandise value (GMV). In March 2023, the company expanded into Canada in response to strong demand and inbound requests from Canadian consumers on social media.
For fans of “Bridgerton,” “The Queen’s Ball: A Bridgerton Experience” offers a unique opportunity to step back in time and immerse themselves in the romance and glamour of Regency-era London. With its attention to detail and commitment to promoting circularity, Queenly has created an event that is sure to delight fans of the show and history buffs alike.
Queenly: A Platform for Sustainable Formalwear and “Bridgerton” Fans
Queenly, a formalwear marketplace, has made a name for itself by offering sustainable options for consumers looking for high-quality gowns without the hefty price tag. Since its launch in 2019, the platform has acquired over 700,000 downloads across Apple’s App Store and Google Play and has signed on over 40 partners, including Mac Duggal, Terani, and Portia & Scarlett.
Trisha Bantingue, co-founder and CEO of Queenly, recently attended a “Bridgerton” experience and noticed that many attendees had purchased their Regency-style dresses from Amazon, leading her to recognize a gap in the market for more sustainable options. Through a partnership with Netflix, Queenly has sourced Regency-style dresses from fans for “The Queen’s Ball: A Bridgerton Experience,” an immersive event that offers attendees the chance to step back in time to the glamour and romance of Regency-era London.
Queenly’s commitment to sustainability is evident in its efforts to promote circularity by encouraging attendees to resell their dresses on the platform after the event. The average price of a gown on Queenly is around $200, with high-end couture dresses selling for upwards of $2,500. The platform caters to ongoing trends and the Gen Z audience, offering a wide variety of dress styles and colors, from pastels to bold fuchsia.
Bantingue’s personal experiences with the difficulty of finding formalwear led her to create Queenly with the goal of democratizing formal wear. She competed in pageants for eight years to pay her tuition and saw firsthand the challenges of finding a dress and what happens to the dress post-event. The platform aims to offer a wider variety of dresses while promoting diversity and inclusion.
Queenly’s success can be attributed to its commitment to sustainability and offering high-quality formalwear at an affordable price. With its expansion into Canada and partnerships with top fashion brands, Queenly is poised to continue its growth and offer consumers a sustainable and stylish alternative to fast fashion.